For example, if someone says to you ‘don’t think about a pink elephant’, it’s the first thing you’ll picture in your head. It refers to the human tendency to continue to think about something after being told not to think about it. However, there is a problem with this and it’s called the Ironic Process Theory or the White Bear Principle. These are the problems: Nervous usersĪs a researcher you are ethically bound to tell the participant that there are observers behind the mirror. We’ve used this setup many times and sat on both sides of the mirror. On the other side of the mirror is the observation room where people watch the research taking place, from this side the mirror behaves as a window, enabling the observers to secretly observe what’s happening in the research room. One room is used to interview people and the mirror functions as a normal mirror from this side. What is a one way mirror lab?Ī one way mirror lab (also known as two way) consists of two adjoining rooms with a mirror between them. Talking to users is fascinating! It’s something we absolutely love doing despite having conducted thousands of them! When it comes to location, you can test almost anywhere but there’s one place that we advise against, and that’s one way mirror labs. Why you shouldn’t use one way mirrors for ux researchĭo you use one way mirror labs? Do you value research that gets you the best results? Then you might want to re-consider using one way mirrors.
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